I can confidently report that HAT events and media, has reached well over 40,000 people since early October through quality visibility ('Talks', 'Local Printed Media' and 'Web Site' unique visitors... see below). HAT events and media will reach a total of just over 160,000 people by the end of the season - not including the tens of thousands of 'passing views' gained by 'Local Marketing & Publicity', 'Broad Media Relations and Reach' at places like the HAT stand at the London Ski Show.
TALKS (see HAT Talks)
- 1839 total attendance October-December 20th including events in the UK, Norway and France (Alpe d'Huez, Chamonix, Val d'Isère,Tignes, Méribel) 1000's more 'passing views' at The London Ski and Snowboard Show: see Events, Shows, Talks and Courses in Oct & Nov. 4,500 total attendance projected for all HAT Talks for 2007- 2008 season.
- HAT 'In-depth Talks' with Fab Jolly in Val d'Isère - 750 total attendance projected for season (included in above projections).
LOCAL PRINTED MEDIA
- "Weekly Snowpack Report in the 'Mountain Echo'" editorial see The Snowpack Report in the Mountain Echo which is distributed in VVal d'Isère, Tignes and now Méribell. Reaching a weekly readership of over 2,000 people per week (15 weeks) per resort (3 Resorts) or 90,000 'readership views' in these 3 key resorts during the season 2007-08.
WEB SITE
We are now up to a visitation of an average 3,000 unique visitors per month (36,000 per year). The web site and email marketing through our weekly 'E-zine' is an area that we are focusing on. Visitors to the site will increase significantly over the next year. The web site also provides several partners the opportunity to have a prominent logo on the home page of www.henrysavalanchetalk.com (we also use the URL www.skioffpiste.co.uk). The regularly updated HAT web site is playing a key role in fulfilling the HAT mission of increasing awareness for the public and visibility for our partners
RADIO
- Radio Val d'Isère, Co-Advertising HAT events. I estimate that the RECCO/HAT spot in past seasons (30 seconds 6 times per week in Val d'Isère - 2 spots 3 days per week) reaches approximately 30,000 of the 175,000 English speakers who visit or live in Val d'Isère each season (HAT will be relaunching ads on Radio Val very soon). For the future, we are developing more radio opportunities in Tignes, Les Arcs, La Plagne, Courchevel and Méribel with R' Radio - for a sample click here
BROAD MEDIA RELATIONS AND REACH
- Large UK newspapers are now in regular contact with us as a source of information and newsworthy content. Most of the top winter sports publications in the UK are in regular contact with us too - as well as other broadcasting medium. Increased branding for partners is a natural outgrowth. For an example see Increased Awareness Press & Radio . Tens of thousands of 'passing views'
MORE LOCAL MARKETING & PUBLICITY (see HAT Poster)
- HAT has constant local marketing efforts going on in Val d'Isère, Tignes, Chamonix, Méribel and other resorts where we do one-off events including London Tens of thousands of 'passing views' see Ambush Promo Tignes. Other branding and visibility include informal events and talks organised for ski clubs, schools and the local community.
'Safety is Freedom'
All the best for 2008, Henry
Recent Comments